Projects
The SENSory Brand
Brand Identity and Digital Design
SENS, born of the frustrations of digital overwhelm and online burnout. To help digital natives resensitise and log in to personal care by creating calm, sensory moments through skin and body care.
This project focused on developing a distinctive visual identity across digital touchpoints, including social media, campaign content and email marketing.
THE BRIEF
“ReSENSitize the digital nomad.”
To develop a distinctive brand identity and digital presence for an audience experiencing digital overwhelm, creating a visual language that communicates calm, sensory connection and contemporary wellbeing.
MY ROLE
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Developed the visual identity and branded digital content
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Designed social media and campaign assets
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Adapted creative for different digital platforms
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Developed supporting email marketing visuals
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Produced photography and video content
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Used engagement data to refine creative
LOGO DEVELOPMENT
Draft 1
Final
From its conception, the SENS logo idea centred on a clean, minimalist typeface, in line with the brand ethos. I wanted to develop a logo, classic in shape and structure, but with an added trait, making it identifiable to the viewer in everyday advertising.
FAVICON DESIGN
Draft 1
Draft 2, 3 + 4
Draft 5
Final
The SENS favicon was conceived with a focus on natural forms of the fingerprint, each print unique to the body. The main focus was to develop an icon that would represent the brand's visibility through design and advertising, simple yet modish. From Draft 1 to Draft 5, development continued until the final design was approved.
TYPOGRAPHY
The typeface was selected to balance a contemporary editorial feel with clarity across digital applications.
Fira Sans, a humanist font derived from traditional handwriting and natural, organic shapes, partnered with Montserrat, a geometric font with crisp shapes and sharp lines, for modernity and structure.
DIGITAL CAMPAIGN
Digital Advert
Digital Advert
COLOUR PALETTE
The SENSory brand focuses on a natural, holistic approach to sensory overwhelm. The colour palette reflects these values using earthy, organic tones that complement imagery and keep to their values.
Email Advert
Instagram Story Advert
MOTION & CONTENT
Bringing SENS' visual identity to life through short-form motion and social content.
Instagram Reel for Feed
Unboxing for Product Discovery Event
Instagram GIF for Feed
Instagram Stories
Isabelle Fox
Content Design · Digital Marketing · Social
Isabelle Fox is a UK ready-to-wear womenswear brand. During my internship, I supported the brand's digital marketing and content activities across social media and email.
The objective was to create engaging branded content that strengthened the brand's digital presence while promoting products and campaigns across key digital channels.
I created and adapted branded digital assets for social media and email, developed campaign visuals, produced photo/videography content and refined creative based on audience engagement and performance.
ASSET REFINEMENT
Draft 1
Draft 2
After reviewing it with Isabelle (Founder), I developed an entirely new composition along with a GIF sequence. The text was reduced, images remained the sole focus and colours were brought in to offer contrast and complement the product.
EMAIL MARKETING CAMPAIGN #ESSale
Animated Email Assets
SOCIAL MEDIA CAMPAIGN #ESSale
Animated Instagram Story + Reel Assets
SOCIAL MEDIA CAMPAIGN #2
"At Home"
This Social Media Campaign was developed at the height of the COVID-19 pandemic. The intent was to reach the IF audience in a relatable, considerate manner, taking into account the economic landscape at the time.
Each concept board was created to connect with the audience and bridge the gap that COVID had disrupted. We decided to create the content in-house. The founder wanted to keep the "At Home" campaign personal and relatable, and she was pleased with the proposal as is.
I developed these realised content boards for the SS20 collection, as they were bestsellers. These storyboards showcase a few images selected for the social asset.
Instagram Story + Reel
Stylist Advertorial
(Heist Studios)
Print Design · Content Design · Social
This Stylist advertorial for Heist Studios promotes its innovative hosiery collection, expanded to suit all ranges of skin tones. I focused primarily on the visual content, developing editorial photography, video and GIF assets to showcase the product range and engage the Stylist audience .
Mock Advertorial for Stylist Magazine
Heist Fashion Film for Social Media
Heist GIF for Social Media