About Me
Hi! I’m Jochebed Addo, a London-based Junior Digital Designer with a background in Fashion Communication & Promotion, digital marketing and content creation.
My work combines graphic design, branding, digital content and visual storytelling to create engaging content for digital platforms. I’m particularly interested in brand identity, social campaigns, digital design and motion.
With experience across fashion, marketing and content production, I bring both a creative and audience-focused approach to design — considering not only how something looks, but how it communicates and performs.
I’m currently building my career in digital design and looking for opportunities to contribute to creative projects, develop my design practice, and work collaboratively within a creative team.
Let's get connected!
Experience
Founder & Marketing Executive
September 2020 - June 2021
-
Designed and developed digital creative assets using Adobe Creative Suite.
-
Created branded visual content for Instagram, Facebook, Twitter, Pinterest and TikTok.
-
Developed creative assets in line with the brand's visual identity and communication objectives.
-
Used audience feedback and analytics to refine creative and digital content.
-
Managed the production and scheduling of content across multiple digital channels.
Isabelle Fox
Digital Marketer & Content Creator
June 2020 - September 2020
-
I led a prominent digital marketing campaign for Isabelle Fox, focusing on email and social media distribution. The campaign involved weekly collaborative reviews with the Founder and Executive Assistant.
-
I designed all branded content for each channel, increasing sales, email subscriptions, and social media engagement by using performance metrics to inform creative strategies.
-
I produced and scheduled engaging visual and written content using Adobe Creative Suite and CRM scheduling tools to maintain brand consistency and increase web interactions.
Additional Experience
I am a pastry chef with over 6 years of culinary experience. I’ve always been drawn to visual storytelling and the power of presentation. Whether crafting intricate desserts or curating menus, my focus has always been on creating memorable experiences—an approach I now bring to creating engaging content for social media audiences.
Here is a list of brands I have helped develop their best sweet treats:
Currently:
Soho House & Co: White City House
Formerly:
Sweet Chick
Pierre Sang
Sexy Fish
Where the Pancakes Are
Soho House & Co: Dean Street Townhouse
City Social (Jason Atherton Restaurants)
Ottolenghi
Education
JustIT
2024 - 2025
Digital Marketing & Social Media for E-Commerce
Developed further knowledge and skills in digital marketing, social media and e-commerce.
Level 3
Modules:
Project Management:
Project objective definition, schedule development, budget creation, resource allocation, team co-ordination and milestone reviews.
Digital Marketing:
Digital markets, push & pull marketing, paid, earned & owed media, key metrics, KPIs, 7-Ps, information and decision making, trends.
Content Marketing/ Social Media Marketing:
Content creation, email marketing, SEO, content strategy, paid media, display marketing, social media ads, SMART objectives, web analytic tools.
Digital Marketing Metrics & Analytics:
Sales funnel/customer journey map, sales journey and data, customer data types, track & view data, analytic software feeatures.
Ravensbourne University London
2018 - 2021
BA Fashion Communication & Promotion
Relevant study included graphic design, digital communication, advertising, digital marketing, photography, film, new media, social media and brand communication.
2:1
Westminster Kingsway College
2014 - 2018
Level 1, 2, 3 Art and Design, Fashion & Textiles
The Charter School
2009 - 2014
5 GCSE’s including Maths + English
C >
Location:
London, United Kingdom
Skills
Design Software
Photoshop
InDesign
Premiere Pro
Illustrator
After Effects
Figma
Digital Tools
MailChimp
Buffer
HootSuite
CapCut
Canva
Trello
Shopify
Social Platforms
Instagram
TikTok
Pinterest
YouTube
Interests
Music
Personal Care
Travel
Faith
Writing
Food
Fashion
